Hands up if at some point in your life in business you’ve felt overwhelmed by the latest gadget, app or social media platform? When it seems like life is all hashtags and @ signs it’s no wonder we often feel like we’re constantly treading water in the big pool of social media overwhelm.
I’m here to tell you, you are not alone. Although social media is by far the best and simplest way to connect with your audience, it can be a mind field when it comes to staying current and remembering to post regularly across all of your platforms.
For me and my business planning is absolutely the KEY to helping me stay ahead of the game and keep me organised and in control. I’ve been known to be a bit of a stress-head when I get bogged down in work and honestly, pre-planning (even if I only manage to plan part of the month) has helped me SO much!
It’s time to put that frazzled and frantic look to rest and get ourselves and our social media posting sorted.
4 tips to planning your social media posts
1. WORK BACKWARDS
I’ve been working really hard on launching my website as well as currently writing my first ebook and I’m working to a deadline to keep me on track. I have a date in mind for when I want to launch my ebook and by documenting this on my calendar I can work backwards to know when I should be posting and promoting the launch. When I work this way I plan and can see exactly when I need to be giving hints about the launch and new product and I can also plan to post snippets from the ebook to keep the momentum on my social media channels growing. As the product launch gets closer I am organised and in control and my audience has been well informed of the new product that I’m about to drop!
2. BE REALISTIC
When I get into “organisational mode” it’s easy to get a little crazy and plan the month out with something big to post every day but this is just not realistic. Being business people we already know we have to try and find the best way to make our work lives and home lives work together, and although sometimes this mightn’t happen, don’t make your social media organisation another impossible task to add to your already overloaded to-do list. Be realistic – you need to keep in mind life’s other commitments like Monday night family dinners or Wednesday wine night watching the Bachelor (…or is that just me?!) Schedule your product launches, your giveaways,your promotions in a strategic sense and dabble them throughout the month so you’re not stuck at your laptop for hours on end getting your posts ready!
3. PROMOTE ON ALL PLATFORMS
When it comes to social media most of us are on at least two or three different platforms. For me, I am on Instagram (my fave), Facebook and Pinterest. I have dabbled in Twitter but I’m not a big fan (I’ll chat more about the different uses of each social media platform in another post). When you’re posting about your business be sure you schedule to post across ALL of your platforms. Be consistent – you can use similar or the same imagery for each post on each platform but ensure the message is tailored to that particular platform (for example using hashtags for Instagram and dropping these in Facebook).
4. PRIME POSTING
You can find oodles and oodles of information about when is the best time to post on your social media platforms but I find the best way to work this out is to get to know your audience and when they have been most engaged. For me, I find early mornings can be good (in Australia say around 630-7am) when people are in bed scrolling, or the night time scrollers around 9pm or so. Either way – work out what’s best for you and your audience. An awesome way to monitor this on Facebook is via your page statistics and with apps for Instagram such as Iconosquare.