How To Create A Colour Palette For Your Brand

Have you ever seen a picture on instagram or Pinterest and just loved everything about it, particularly the colour palette? I do it all the time! I often re-pin pictures I find on Pinterest purely for their colour combinations (you can check out my ‘colour’ Pinterest board right here).

I love creating mood boards and brand boards for my branding work and often when I see an image that really resonates with what I’m creating for a client I want to be able to recreate the colours and tones within that mood board for the brand.

Colour plays a big role in branding and sometimes it can be difficult to work out a really nice colour theme for our businesses when we’re working from scratch. I’m here to tell you there’s a really simple way to choose a colour palette for your brand without having to randomly pick colours you think might work well together.


Colour palette


Introducing¬†Adobe Color CC. I’ve been using this gem of a program for a while now and any time I need to create a colour palette I turn to this tool and it’s a cinch to use.

How does it work?

Simply head over to Adobe Color CC, upload a picture you love (Pinterest is perfect for finding inspiration), and Adobe Color CC will do all the rest!

As soon as your image is loaded, Adobe Color will pick five of the main colours from the image (these can be changed manually just by clicking and dragging these ‘colour dots’ to any part of the image you prefer). The program also gives you a few different options of colour ‘moods’ from the image by toggling between the options in the lefthand side of the screen (colourful, bright, muted, deep, dark and custom).


Adobe Color CC


Once you’ve decided on the palette you like you can either screenshot the image and save it for future reference, or, if you have an Adobe account you can save the colour palette within the program and it wont be lost!

How do I know what the colour codes are?

This is really important. If you plan to use your colour palette for your branding and want to be able to select these colours in other programs such as Adobe Illustrator, Photoshop or provide the colours to a designer you’ll need to know the colour codes (that’s the CMYK, RGB or HEX codes for each colour).

Without getting bogged down in the technical terms too much, the easiest way to get the HEX codes for your new colour palettes is to head over to an online program such as HTML Color Codes. You can simply upload your screen shot and hover over your colour palette and get your HEX code for each colour. Be sure to record these for future reference!

Colour picker

And that’s it! So simple, and you now have a gorgeous colour theme for your brand. Be sure to play around with a few different colour palettes to make sure you find one that really reflects your business and brand values.

Although it may seem a bit like overkill to have five colours for your branding palette but just remember not all of these colours will be used all the time within your brand. Some of the colours can be used for secondary things; they might be great for social media links on your website, they may even just represent the text colours for your marketing material. Not every colour will be the main focus, and it’s always good to have a larger palette to choose from!

Happy colour picking!

Ellie xx


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Ellie is a freelance graphic designer, business and lifestyle blogger, health and wellness enthusiast and the founder of The Darling Design Co.

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